Chocolate-Filled Pretzel CookieLace CookiesApricot or Raspberry PocketRainbow CookiesAssorted Italian CookiesAssorted HamentaschenRaspberry-Filled Chocoate-Dipped Sprinkle CookieAssorted CookiesChocolate-Filled Cherry Cookie





Delish New York Bakery's
Mission Statement


Creating joy and lasting memories for our customers, their family, and their friends,
as they come together and delight in their favorite indulgences.



Through our blend of variety and personalization, Delish provides our customers with unique offerings sure to bring pleasure to every gathering. Together with the assistance of our upbeat, friendly, "cool" staff, we serve quality goods in a welcoming environment.

We continually improve our products thus adding value for our customers by working each day to refine our skills. Our passion is conveyed through each member of our team to those with whom they interact - our customers, our vendors, fellow team members, and our community.


Overview

New York bakeries have offered iconic baked goods for generations. From the traditional, Italian Tricolore Cookie (a.k.a. "Rainbow Cookie") to the old world, Jewish Chocolate Babka, these bakeries have it all. In New York, the idea of opening yet another corner-store bakery might seem superfluous, but here in Orlando it's essential. Where can someone go in New York to find a Black and White Cookie? To any deli, bakery, grocery store, or even some gas stations. But where in Orlando, or more specifically Dr. Phillips, can you find that unique flavor that only comes from a Black and White done right? Nowhere, that's where.

Can you find garden-variety baked products in Dr. Phillips? Sure. There are impersonal, corporate chain stores who mass-produce consistent baked products across the nation. You can go into any of these places and find the same muffin you're used to from home. The problem is that these chains have to cut corners in an attempt to provide shareholder value. The focus in a bakery should not be on shareholder value, but on value for the customer. Moreover, a bakery ought to provide more than just value.

Bakeries are not really in the food business. A bakery is really in the "feel good" business. How can a mass-produced, commonplace bakery product make someone feel good? People feel good when their mouths delight in the sensual flavors of a high-quality, freshly-made epicurean delicacy. New York bakeries serve the baked goods that enthusiasts crave. Delish brings the quintessential New York bakery to Orlando.

Moreover, it's not just New Yorkers who appreciate our products. Delish offers a varied selection of customary, coffee-shop, baked goods for our non-New York friends, right alongside our distinctive NY offerings.


Our Bakery

Inspired by the customs and tastes of immigrants from European countries, New York bakeries offer a wide variety of items suited to the diverse communities that surround them. While New York City tends to have ethnic pockets and bakeries aimed to suit those ethnicities, Long Island tends to be a "melting pot" of those ethnicities and thus the bakeries are aimed at a wider variety of people. Delish brings the diversity of New York bakeries to the community it serves.

Dr. Phillips is distinct in that it has attracted many of the transplanted New Yorkers. Unfortunately, their need for the "tastes of home" have as of yet gone unmet... until now! Delish, located in the heart of the Dr. Phillips community, brings the New York neighborhood bakery back into their lives. Delish offers traditional New York bakery items, as well as typical coffee shop products. Those new to New York bakeries are sure to love the traditional treats as much as New Yorkers, since the variety of tastes have pleased millions for generations. And, if not, they can always choose from one of our other selections.

Beyond the tastes of New York, Delish also offers the customization and personalization that all retail bakeries offer, but that chain establishments cannot. Big box grocery stores and chain bread and bakery establishments are too big to move quickly enough to please the ever-changing palate of their customers. Thus, they create a unresponsive product line that the customer is forced to buy. The customers' only alternative is to go somewhere else. However, if their community doesn't offer anything else, they're stuck with the one-size-fits-all product that aims to satisfy everyone but doesn't really please anyone. Delish offers them special items that can be changed as often as they change.

Delish also provides happy endings for all of our customers' special occasions. Every child needs a cake to hold the candles they'll blow out on their birthday. And, what's a wedding without the wedding cake!? How can you have Thanksgiving dinner without the pie? Delish offers special-order items for those special occasions.


Why Delish?

First, Delish brings the diversity of New York bakeries to the community it serves. Delish offers high-quality products using high-end ingredients able to be enjoyed by a wide variety of palates. Unlike some other places our customers can buy baked goods from, we do not use cheap ingredients, assembly line manufactured products, or unskilled labor, and we bake most items fresh, in-house, daily.

Next, many of the items that Delish sells cannot be purchased anywhere else in the Dr. Phillips area. Our focus on New York bakery items is not duplicated anywhere in Orlando, to our knowledge. For example, where can you go and get a pound of bakery cookies? Additionally, there are no places in the Dr. Phillips area that you can go just for dessert. We welcome restaurant diners who want to continue their night out with dessert in a high-end establishment that is close to their home.

Finally, Delish has the quality, the novelty, the excitement, and the uniqueness that our discerning customers demand.

Some of our in-house catch phrases capture our competitive advantage:

"No fancy Italian names. No up-turned noses behind the counter. Just great coffee, delicious food, and a cozy place to hang out."

"Delish…the way coffee talk was supposed to be."

"It may be a pleasure shopping at some places and gourmet delis may be great for a sandwich, but when it’s time for grandma’s apple pie or real New York cheesecake, there’s only one Delish."

"When you want whole foods, go to the market, but when you want to indulge your sweet tooth, nothing satisfies like Delish."

"Save the shot glasses for the booze. Delish’s pastries and cookies are just the right size to really hit the spot."



An LNS, Inc. Company, P.O. Box 690265, Orlando, Florida 32869



Last Updated: Friday, February 5, 2010 12:46 PM
© 2004-2009 LNS, Inc.